Creatives come in all manner of skill sets. Whether you’re a designer, artist, writer, or whatever, you need to know how to get the word out about what you do in order to make a living doing it.
The latest book I worked on helps you do just that. Robin Landa’s Build Your Own Brand is filled with strategies, exercises and prompts for marketing yourself as a creative professional. The advice in the book is down to earth and you’ll also find lots of interviews, examples and case studies from successful designers and creatives. There’s plenty of creative exercises to get you brainstorming as well.
Whether you’re looking for a new job, trying to start a business, or just get the word out as a freelancer, I’d recommend this book as a good tool to use to help create your personal brand message.