Archive for July, 2013

How to Build Your Personal Brand

July 23, 2013

Creatives come in all manner of skill sets. Whether you’re a designer, artist, writer, or whatever, you need to know how to get the word out about what you do in order to make a living doing it.

v9130The latest book I worked on helps you do just that. Robin Landa’s Build Your Own Brand is filled with strategies, exercises and prompts for marketing yourself as a creative professional.  The advice in the book is down to earth and you’ll also find lots of interviews, examples and case studies from successful designers and creatives. There’s plenty of creative exercises to get you brainstorming as well.

Whether you’re looking for a new job, trying to start a business, or just get the word out as a freelancer, I’d recommend this book as a good tool to use to help create your personal brand message.


Some love for Monster Spotter’s

July 19, 2013

Check out this nice review by the Cincinnati Cryptozoological Society for one of my older books Monster Spotter’s Guide to North America. It was published back in 2007, but continues to get some love once in a while.

Screen Shot 2013-07-19 at 8.31.39 AMMonster Spotter’s has been embraced by monster enthusiasts, kids, and kids at heart. When I think back on writing the book, I was just writing about stuff that interested me. It was a much simpler time. But whenever I look back I’m reminded of why I like monsters and why I like to write in the first place. For me it’s all about stories and believing in things because you prefer to think there’s still some magic left in the world. Monster Spotter’s was never really about whether or not monsters are real. It’s about how fun urban legends and ghost stories are. There’s plenty of merit in examining evidence and trying to prove or disprove the existence of creatures like Bigfoot and the Chupacabra. But as for me, I prefer the shadowy photographs and haunting recordings of noises in the woods. I prefer not knowing for sure but thinking what might be and feeling the hairs stand up on the back of my neck.

Check it out if you get the chance.