Getting up to speed

Well it’s been a few weeks on the new job here at HOW now, so I’m starting to get my bearings a little bit. I thought it might be a good time to talk about projects I’m working on, as well as cool stuff I’ve seen so far:

The Logo Brainstorm Book by Jim Krause

Jim Krause is a name designers likely know. He’s the author of such books as Color Index, Layout Index and Type Idea Index. His newest book is all about creating logos and runs through a lot of exercises and variations that designers can employ. I didn’t edit the book (my good friends Lauren Mosko Bailey and Amy Owen had that pleasure), but I did get up close and personal with the book as it was being converted to an epub file. I think it looks great and has lots of great ideas for logo designers.

Archetypes in Branding by Joshua Chen & Margaret Hartwell (August, 2011)

This is a cool book that takes Jungian style archetypes and applies them to branding products, companies, individuals, etc. It’s an interesting study of human characteristics that brands can evoke. Strangely, one of the last projects I worked on for Writer’s Digest Books was The Writer’s Guide to Character Development by Victoria Schmidt (a book also centered on archetypes). It’s interesting to consider how much heroic archetypes (such as the Adventurer, the Explorer, the Rebel, and so forth) work their way into our perception of things. The people we see on television, the brands we tend to gravitate toward – all of these things speak to us because of traits that we perceive, and often it ties back into a set of ideals and archetypes do a good job of categorizing those ideals in such a way that we can analyze them. That’s what makes them such a useful tool for designers, writers, creatives – anyone who is looking to communicate in some way.

Blogging for Creatives by Robin Houghton

And speaking of communicating, here’s another new HOW book that caught my eye. This one is all about creating a blog and covers everything from initial set up to layout, typography, creating content, and promotion. It’s a good place to start if you’re thinking of starting a blog (or if you need help getting your  blog off the ground).


About seescottwrite

I'm a writer and editor. I've worked for Writer's Digest, HOW and Popular Woodworking and have authored and co-authored several books including "The Monster Spotter's Guide to North America," "The Unofficial Hobbit Handbook," and "The Writer's Book of Matches."
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